Milly Dress Rent the Runway-18

Milly Dress (c/o Rent the Runway — New members, use code “RTRKELLY” to take $30 off your order of $90 or more!) / J.Crew Bracelet, Necklace (Bracelet here) and Earrings / Franco Sarto Pumps (An old TJMaxx find! Similar here, here and here) / Henri Bendel Satchel (c/o) / Kate Spade Sunglasses (Old, but love this similar pair by Tory Burch and this pair from Ray-Ban!)

Most city girls have similar problems when it comes to space. There simply isn’t enough of it! You guys should see my closet. Harry Potter-style, for sure. While I’m very good about consigning, gifting and selling, it requires constant attention in order to prevent explosion. (I recently ordered a ton of these hangers, hoping they’ll help. Cross your fingers!)

The struggle is real.

I blame my dresses. I love them, but let’s be serious: they don’t get a ton of wear. Most are on the “loud” side–bold prints and colors–and they’re worn to events a handful of times every year. They’re then carefully placed back into the closet–taking up precious space–to avoid wrinkles and damage. Do I admire them in the morning when I’m getting ready? Yes, haha. But are they the first article of clothing I reach for? Heck no. As much as I wish my answer were “yes,” button-downs and jeans for the win.

Which leads me to two thoughts:

1. My cost-per-wear for dresses is absurdly high. (Sigh.)

2. The rest of my clothing needs to reclaim its home.

Enter Rent the Runway. The service completely fixes the above problem. Not only that, it allows you to wear new looks all the time for a ridiculously small fraction of the normal cost. Take the Milly dress I’m wearing in these photos. The price tag reads $370. But to rent it for four days? A mere $35.

Amazing!

I actually wore this little number for an important day of meetings on Friday. I needed an all-day look that was comfy yet screamed confidence, and the Milly dress fit the bill. And as I was in possession of it for four days, I ended up wearing it again the following night to the Sufjan Stevens concert at the Chicago Theatre. Talk about cost-per-wear!

Rent the Runway is pretty phenomenal. The ordering process is easy: Find what dress you want on the RTR website, choose your size (and a free backup size, as brands run differently), select the four- or eight-day timeframe you’d like to have the dress for, and order.

And that’s it. The dress will arrive on your doorstep at 8 a.m. on the first day of the preselected timeframe!

Once you’re done with it, simply place it in its return envelope and drop it off at your nearest UPS store location or UPS drop-off box.

Anyway, here’s the exciting news:

If you’ve never used Rent the Runway before, use code “RTRKELLY” to take $30 off your order of $90 or more.

And…

Rent the Runway is opening a downtown Chicago store location, and the grand opening is scheduled for this Thursday, April 30th! Located at 710 North Wabash Avenue, the 2,940-square-foot store will feature over 300 designers, including Lilly Pulitzer and Kate Spade. Four-day apparel rentals will be priced from $30 to $800, and four-day accessory rentals will be priced from $5 to $400. The best part? You can rent the day of.

PROCRASTINATORS UNITE!

Walk-in appointments are welcomed, but customers can also book an appointment with a stylist here.

Happy renting!

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